One widget. More closes.

ToolPotato is an interactive cost comparison widget builder designed specifically for GoHighLevel agencies. It helps you show prospects the real cost of their scattered marketing stack compared to GoHighLevel's all-in-one solution, making it easier to close deals.

Our widgets come pre-loaded with pricing data for 20+ popular marketing tools. When a prospect interacts with your widget, they select the tools they currently use, and the calculator instantly shows how much they'd save by switching to GoHighLevel. Leads are captured and sent directly to your GHL pipeline.

Yes! All plans include full styling options like colors and logos. On the Growth and Pro plans, you can remove the ToolPotato badge entirely for a fully white-labeled experience.

The Starter plan (€19/mo) includes up to 5 widgets, GHL webhook integration, multilanguage support, URL prefill, and basic analytics (views + leads). It includes a ToolPotato badge and is single-user. Every plan starts with a 7-day free trial — you won't be charged until the trial ends, and you can cancel anytime.

Growth (€47/mo) gives you up to 20 widgets and adds A/B testing, advanced analytics with conversion tracking and per-widget performance, an affiliate storefront with UTM tracking, badge removal, and priority support. Pro (€95/mo) gives you unlimited widgets plus everything in Growth, along with role-based team accounts, multiple storefronts, custom domain storefronts, exportable reports, and dedicated support.

Leads captured through your widgets are sent directly to GoHighLevel via webhooks. This means you can automatically trigger pipelines, automations, and follow-up sequences as soon as a prospect submits their information through your cost comparison widget.

Absolutely. ToolPotato widgets work everywhere - GHL funnels, WordPress sites, landing pages, proposal pages, or any website. Just copy a single line of embed code and paste it where you want the widget to appear.

We maintain a central database with current pricing for 50+ popular marketing tools — including all plan tiers, per-user costs, and common add-ons. This data is regularly updated so your widgets always show accurate competitor pricing. You'll see exactly when each tool's pricing was last verified. If a prospect has a custom deal or regional pricing, you can override any price manually — and we'll notify you when our database updates so you can decide whether to keep your custom price or switch back to the current one.

Absolutely. Every piece of text in your widget is fully customizable — headlines, button labels, tool names, result messages, and thank-you screens. There's no language restriction or translation layer. Just write your content in whatever language your audience speaks and your widget is ready to go. Agencies in Germany, the Netherlands, Latin America, and beyond are already using ToolPotato in their local language.

The Affiliate Widget Shop (available on Growth and Pro plans) is a branded storefront you set up for your affiliate network. You build and publish ready-made cost calculator widgets, and your affiliates can browse your shop, pick the widgets that match their audience, and embed them on their own websites or landing pages. Every lead is automatically tracked back to the affiliate via UTM tracking. Pro plan users get multiple storefronts and custom domain support.